Book Review: Becoming Steve Jobs - The Evolution of a Reckless Upstart into a Visionary Leader. Research (PDF Available) · March with 1, Reads. Editorial Reviews. Review. “Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth. There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the.

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    Becoming Steve Jobs Pdf

    There are many books about Steve Jobs. I am not sure if you are looking for this book or not. [Brent Schlender] Becoming Steve Jobs You have to register at the. THE EVOLUTION OF A RECKLESS UPSTART. INTO A VISIONARY LEADER. Page 2. Contents. AUTHORS' NOTE. PROLOGUE. Chapter 1. Steve Jobs in the. PDF - Becoming Steve Jobs. There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this .

    But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

    The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time.

    I am forever grateful. Amazing read. It needed writing.

    Previous titles failed. Highly recommended. Exactly what Schlender and Tetzeli intended…. It is a record of an incredible life that has until now only been accessible through the prism of the media and what Jobs himself would allow. It forces us to think different. Audio CD: At that time, the Walter Isaacson biography Steve Jobs had already been written. His book was taken as the most thorough and authoritative description of Jobs that had been written.

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    It did have the cooperation of Jobs himself, and did become the benchmark biography of Jobs until today. It pulled few punches in describing Jobs volatility throughout his life and in managing his businesses.

    In the process, thousands of employees were laid off, but Jobs was able to inspire those who stayed to buckle down and create a whole new line of incredible products. He did this by steering the company in a clear direction, focusing on no more than four basic products. The company produced two desktop PC models and two laptop models, one model from each pair directed at consumers; the other, at professionals.

    But the true innovation began in , when Apple launched iTunes, a software that, for the first time ever, let users create digital music archives and put together personal playlists in a simple, easy-to-use way. But what was even more important about iTunes is that it led to the development of the iPod. At the time, pocket-sized MP3 players existed, but were mostly poorly designed; it was difficult to put music on them and hard to find what you wanted to listen to.

    The iPod changed all that. Customers instantly fell in love with the device and sales soared. Then, in , the company built an iTunes music store into the software and opened up iTunes for Windows users as well, taking a further step into the market. The addition of the music store was huge. It gave users a simple and fairly-priced option for downloading albums and singles that they otherwise had to download illegally.

    It was so successful that, by the end of , Apple had sold over 25 million songs. The company was back on the rise.

    In his forty-nine years, Jobs had never experienced a serious medical condition. But then, in , he was diagnosed with a pancreatic neuroendocrine tumor.

    Luckily, the tumor turned out to be slow-growing and more treatable than was first thought. Ignoring their advice, he opted first for an alternative, less invasive treatment: an augmented diet. This route was insufficient, however, and, in , without any other options, he finally did have the tumor surgically removed.

    The operation was highly-invasive and Jobs spent practically an entire day on the operating table. Worse still, it took him a full month to get back into the office post-surgery and, though the surgery was successful, it uncovered another serious medical problem; surgeons detected a series of cancerous metastases — secondary tumors growing on his liver.

    At the same time, during and , Apple continued to surge.

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    Sales from iTunes and the iPod kept climbing. In alone, the company sold 4. When Jobs came back to the office, it was with a relentless drive to improve and innovate. All of them were fine for checking email, finding a contact in your address book or checking your calendar.

    But when the iPhone first hit shelves that summer, it clearly offered something different. What really set the iPhone apart was its full-sized touch-screen, which made making a call as easy as swiping a finger.

    Instead, the keys only displayed on the screen when needed. How did this incredible innovation come into existence? Apple had actually been tinkering with the touch-screen technology since , but for different reasons.

    Their hope at the time had been to find a more intuitive way for users to interact with computers beyond the confines of a keyboard and a mouse.


    As they began experimenting with multi-touch — as the technology is called — they found that it was both fun and effective. In another sense, the iPhone was also just a natural progression from the iPod, combining a phone, an iPod and a computer in a single, beautifully designed product. That all being said, the phone did have an initial problem. It was only in November of that Apple revealed its intention to release a software-developer kit, which may have been the greatest breakthrough the product offered.

    All of sudden, anyone who wanted to could create apps, making the iPhone truly versatile. As a result, the iPhone remains the most successful consumer electronics product in history.

    Over half a billion iPhones have been sold since and, of course, Apple has profited tremendously. His cancer never went away, and his health was declining. But, despite this fact, his illness also never overshadowed the daily business of Apple. After all, even as his health deteriorated and he knew time was running out, Jobs refused to give up. Because of his dedication, the company released the MacBook Air in and, two years later, the iPad. Full Name Comment goes here.

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    No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Book Details Author: Brent Schlender ,Rick Tetzeli Pages: Audio CD Brand: Notice Message: Trying to get property of non-object Filename: If you want to download this book, click link in the next page 5.

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